About President & Founder of Lion Attitude Coaching:
J. Kirby Lee - Business & Professional Development Coach

Start Up Business / Professional / Executive Coach working daily to improve his Lion Skills in service to others.

Kirby Lee spent 22 years in the HVAC Industry as an Engineer / Contractor / Owner's & Sales Representative. During the past 10 years Kirby was going through the typical career ladder motions moving into different and elevated roles with his career field of choice. Kirby was always driven to improve his skills in all areas but something was missing. His career had hit a stagnation point and didn’t understand what was needed to rise to new levels.

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He started to realize that other skills were needed that were not a part of anything you can learn in college or technical training. Several years ago, he was participating in leadership training while working for the government. A specific moment in the process made him start to search for answers within to find this missing piece. The missing piece was Kirby didn’t have an identity or a mission behind why he was putting all this effort into growing his career.

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After the training class, Kirby underwent a process to find this mission during a week where his wife and newborn daughter were out of town visiting family. After doing a little bit of searching for his inspiration, his efforts yielded a speech called the Lion Attitude. Listening to this speech changed his life and his mission was born: Courage, Strength, Bravery, Leadership & Heart

Kirby began the reinvention process and started to build a new life formed around this mission. He developed a start up morning routine built around his mission and then started forming goals based on the five Lion attributes listed. Finally he built a tracking system to be accountable to his new mission and goals set forth. Using these newly formed Lion Skills in a system changed his life and took him to levels that even he could not imagine!

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As a result of this process, he realized that this system could help many people. He began a process working with clients to test and validate his system was effective. Through this process Kirby saw others transform, developing the same Lion Skills that made his own life better.

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His mission behind Lion Attitude Coaching, LLC has been using Lion Skills to improve himself on a daily basis in service to Professionals & Business Owners. Kirby has lived in the Raleigh Durham, NC area for 22 years and is originally from Kinston, NC. He has a wife Tara who is an Elementary School teacher and a 5 year old daughter named Madelyn.